Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

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Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.

Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social.
Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

Product Details

  • Hardcover: 368 pages
  • Publisher: HarperBusiness (March 5, 2013)
  • Language: English
  • ISBN-10: 0062088424
  • ISBN-13: 978-0062088420
  • Product Dimensions: 6 x 1.2 x 9 inches
  • Shipping Weight: 1.1 pounds

Customer Reviews

Creative approach to creativity

One person found this helpful.
 on March 1, 2014
By W. Smith
A provocative, sprightly written book that seeks to jolt everyone and every organization — from the average person to the largest corporation — out of limited, self-imposed horizons and business-as-usual routines. It’s easy to say “Be creative!”…but how to do that? Bruce Nussbaum, a distinguished journalist and editorial writer for Business Week for many years and, more recently, an expert on design, traces the way. His big point is that creativity, like most human activities, is a skill that can be developed at both the individual and collective levels. The key ingredients are purposive intent, practice, and feedback-based assessment and adjustment. This book gives essential, concrete guidance on how people, organizations, and corporations can undertake that process. This is a sorely needed antidote to lethargic thinking and behavior at all levels.

Changes the way you think

One person found this helpful.
 on March 30, 2014
By Arunima
An insightful and inspiring read for anyone who thinks creativity cannot be induced into the way we think. It is well-written, engaging and cites industry examples of the writer’s journey. It triggers ideas, by empowering the reader to create, connect and inspire. It introduces creative intelligence as the new method for problem-solving across industries, by teaching the reader new ways to approach problems and arrive at solutions that are relevant, innovative and result-oriented. No matter what industry you work in, it is a must read to break age-old thought-patterns.

A creative look at the creative mind

One person found this helpful.
 on June 30, 2014
By Anders
Fantastic book, a revolution in itself. Makes one rethink our whole economic system and the values it is built upon. By being more creative we can for sure uproot our current beliefs in financial capitalism to a more innovative way of dealing with businesses and the economy, thereby creating advantages for everyone. All it takes is the courage to believe in ones creativity and dare to take a step away from the current focus on profits and shareholder value. Highly recommended read!!

Five Stars

 on November 25, 2014
By James C. Johnson
Good reading.


 on October 30, 2015
By Luis
Fun creative collaborative games is what ignites Innovation. Indie Capitalism vs Crony Capitalism. A new generation of like minded individuals striving for creative solutions

Creative intelligence

 on January 19, 2014
By Perry
I would recommend this book for anyone interested in expanding their creative ideas connect with others and inspire others at the same time.

Good job

 on February 27, 2015
By Garth B
Arrived in three days. Like new as advertised. Can’t do better than that. Good job. Thank you.


One person found this helpful.
 on February 16, 2014
By Jazzy Jedi
Great reading! A composite of valuable information. Easy to to comprehend. I would recommend to all my creative friends for their libraries.

Title is a bit Misleading

One person found this helpful.
 on April 6, 2013
By Matt
First off, this book is great. It’s really current and with the times, as the author uses examples of mostly recent events to show how the land scape of business and the world is changing. The author covers a lot of ground, and has a wealth full of ideas that can be used NOW (in a few short years they will be obsolete). The world is shifting, and the author pin points how to use creativity to best fit in this new economy.

extraordinary view of why the most innovative culture in the world isn’t

 on December 18, 2013
By John P. Borders
Creative Intelligence captures the essence of the most creative yet problematic culture in the world. Yet it doesn’t dwell on the deficits we are creating, rather the answers to returning to the top of our form.

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