Crowdfunding: The Next Big Thing

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In CrowdFunding: The Next Big Thing, money-raising expert Gary Spirer reveals the secrets of raising capital in the digital age. He outlines the ins and outs of the five major capital-raising strategies, including how the current Kickstarter type crowdfunding differs from crowdfunding equity. The new world of crowdfunding equity can be hard to navigate due to numerous regulations, and the challenge of keeping crowds engaged. Crowdfunding start-ups is a platform made possible thanks to the recent JOBS Act. Now even the small guy can invest in early stage companies and potentially strike it rich with the crowdfunding platform and the investing and business-building tools provided in CrowdFunding. Spirer guides readers through the seven steps that any start-up business can employ to ensure success in raising money and building a business. With a great idea and design, a start-up needs to thoroughly and repeatedly research and pretest its product in the marketplace until the ideal niche is narrowed down in order to attract the most customers. Spirer points out that too many entrepreneurs believe that if you build a field of dreams they will come. He shows in detail how to drive traffic, get them to come to your field of dreams, and stay. In CrowdFunding, entrepreneurs will learn about successful pitches and how to pitch concepts in person or on crowdfunding websites. They will learn how and when to use one or more of the five money-raising strategies in the digital age. According to Spirer, "The perfect pitch comes from refining and distilling core ideas over and over." They will also learn about the new SEC regulations imposed to protect investors. Spirer lays out all of the exciting new platforms for marketing a product or service start-up interactively via the infinite possibilities and fluctuations of social media, mobile, and the web. He explains how to work with the savvy consumer of today, who expects to be part of the marketing conversation. Spirer's book shares the secrets that venture capitalists have employed to identify potential blockbuster investments and how the same approaches can be deployed in analyzing crowdfunding opportunities.

Product Details

  • Paperback: 372 pages
  • Publisher: CreateSpace Independent Publishing Platform (December 5, 2013)
  • Language: English
  • ISBN-10: 1492126225
  • ISBN-13: 978-1492126225
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.4 pounds

Customer Reviews

Great Advice and Insight for Any Entrepreneur

2 people found this helpful.
 on January 18, 2014
By J. Robideau
The advice given in this book is aimed at people looking to prepare their business and products for investors and crowd-funders, but it applies to any business and the detailed self-examination that is required to prepare for investment consideration can benefit any business!

More Than A Book About Crowdfunding

 on March 3, 2014
By Dave
I have been fortunate to get to know Gary Spirer over the past several years, and considered it an honor that he asked that I provide an open and honest review about his latest book, Crowdfunding: The Next Big Thing.

the best business starte

One person found this helpful.
 on February 12, 2014
By Roland Katak
An excellent all out business starter,s book as it covers everything on convincing the one that wants to start a business, and in having been convinced, put down such an idea convincingly for faceless people on the net/www who must be convinced enough themselves to want to part with their money. Well research and simply written with all technical cocepts defined or good examples provided. A must internet crowfunding 101 must read/study text… if followed anyone wishing to raise funds via crowdfunding have a more than 50% chance of success. I like it stacks…

Surprisingly good

2 people found this helpful.
 on January 16, 2014
By logicalus
This book gives some great insight into the world of crowdfunding. Book takes on the topic from baby steps to becoming a pro. Even those who believe the idea to be simple, book still has much more to offer and leaves you with crystal clear picture of this new funding model.


 on May 10, 2017
By john m parente
It was a good book to read. I was very enjoyable to read. It did hold my attention through it.

Powerful and Informative

One person found this helpful.
 on January 22, 2014
By S. Treggiari
The author, Gary Spires, is really knowledgeable. The capital-raising strategies outlined in the book are explained in a way that’s easy to understand and will obviously be effective.

Fabulous Read that I will keep with me as a reference

One person found this helpful.
 on February 18, 2014
By Holli Rovenger
This extremely informative book is one I will use repeatedly for knowledge and guidance. It’s so easy to jump into things that “appear” to be so easy. Gary really breaks the concept of crowd funding down into the necessary ingredients that anyone interested in this “next big thing” needs to understand, work through and apply if they are going to be successful! Thank you Gary for taking the time to write this valuable resource.

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