Crowdfunding: The Next Big Thing

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In CrowdFunding: The Next Big Thing, money-raising expert Gary Spirer reveals the secrets of raising capital in the digital age. He outlines the ins and outs of the five major capital-raising strategies, including how the current Kickstarter type crowdfunding differs from crowdfunding equity. The new world of crowdfunding equity can be hard to navigate due to numerous regulations, and the challenge of keeping crowds engaged. Crowdfunding start-ups is a platform made possible thanks to the recent JOBS Act. Now even the small guy can invest in early stage companies and potentially strike it rich with the crowdfunding platform and the investing and business-building tools provided in CrowdFunding. Spirer guides readers through the seven steps that any start-up business can employ to ensure success in raising money and building a business. With a great idea and design, a start-up needs to thoroughly and repeatedly research and pretest its product in the marketplace until the ideal niche is narrowed down in order to attract the most customers. Spirer points out that too many entrepreneurs believe that if you build a field of dreams they will come. He shows in detail how to drive traffic, get them to come to your field of dreams, and stay. In CrowdFunding, entrepreneurs will learn about successful pitches and how to pitch concepts in person or on crowdfunding websites. They will learn how and when to use one or more of the five money-raising strategies in the digital age. According to Spirer, "The perfect pitch comes from refining and distilling core ideas over and over." They will also learn about the new SEC regulations imposed to protect investors. Spirer lays out all of the exciting new platforms for marketing a product or service start-up interactively via the infinite possibilities and fluctuations of social media, mobile, and the web. He explains how to work with the savvy consumer of today, who expects to be part of the marketing conversation. Spirer's book shares the secrets that venture capitalists have employed to identify potential blockbuster investments and how the same approaches can be deployed in analyzing crowdfunding opportunities.

Product Details

  • Paperback: 372 pages
  • Publisher: CreateSpace Independent Publishing Platform (December 5, 2013)
  • Language: English
  • ISBN-10: 1492126225
  • ISBN-13: 978-1492126225
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.4 pounds

Customer Reviews

Much more than just a book "about" Crowdfunding

8 people found this helpful.
 on January 8, 2014
By Lance
I have heard Gary Spirer speak at several events and conferences on the topic of Crowdfunding and when I heard he was coming out with a book I HAD to read it.

5 Major Money Making Strategies.with the road map, to how all pieces of money raising comes together — A MUST READ!

6 people found this helpful.
 on January 8, 2014
By Rene Kamstra
This book I predict will become a classic for anyone who wants to know how to raise money whether you are a small or large investor or an entrepreneur, small business person or creative type.

Great Advice and Insight for Any Entrepreneur

2 people found this helpful.
 on January 18, 2014
By J. Robideau
The advice given in this book is aimed at people looking to prepare their business and products for investors and crowd-funders, but it applies to any business and the detailed self-examination that is required to prepare for investment consideration can benefit any business!

Surprisingly good

2 people found this helpful.
 on January 16, 2014
By logicalus
This book gives some great insight into the world of crowdfunding. Book takes on the topic from baby steps to becoming a pro. Even those who believe the idea to be simple, book still has much more to offer and leaves you with crystal clear picture of this new funding model.

Pretty good … needs a little proof-reading …

One person found this helpful.
 on March 13, 2014
By Amazon Customer
I haven’t finished the entire book yet – I’m about halfway through. The subject matter is covered fairly well, but the book could definitely be put together better. Perhaps the author published it in accordance with his “get it out there and test it” methodology. If so, you can’t say he doesn’t practice what he preaches!

Practical, specific and actionable – an excellent guide to crowdfunding

One person found this helpful.
 on January 6, 2014
By Dush
As an entrepreneur with a unique business model, raising money to fund the growth of the business in the more traditional ways such as angel investors and venture capitalists is a frustrating and often futile exercise. Enter Crowdfunding, the answer to the modern entrepreneurs’ dilemma. Gary Spirer’s authoritative book provides excellent practical and immediately actionable advice on using the power of Crowdfunding to raise capital for your unique business. I would almost use the book as a workbook to guide me through the process.

Crowdfunding: The Next Big Thing is A professional & Approachable Resource to Navigate the world of project funding.

One person found this helpful.
 on January 10, 2014
By T. courtney
Thank you Gary Spirer, Crowdfunding, T.N.B.T, is so well written, and a pleasure to go through.I am 75% done as it’s taking me so long with all the notes I have been taking. I am now HIGHLY recommending this book to the many filmmakers in particular who I come across that are all in the same boat with the eternal search for financing. You put together in such a clear and incredibly targeted approach to navigate a world which many including myself consider very daunting. There are many tools to get money, but sometimes maybe you should even ask questions of yourself if the underlying investment deserves financing in the first place. Had I had access to the questions Gary makes you ask yourself of the viability of the business proposition I would have saved a lot of money on previous investments.

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