Get Funded: A kick-ass plan for running a successful crowdfunding campaign.

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Creative entrepreneurs thrive when it comes to generating innovative business ideas. And for many, crowdfunding provides the perfect platform to turn these ideas into reality. Yet what many don't realize is that there are two important aspects of a successful crowdfunding campaign. The first is design, prototyping, and manufacturing. The second is a marketing campaign for fundraising.

Where many creative entrepreneurs fall short is not in the idea or end product; they fall short because they don't understand how to successfully market their campaign and connect with the right audience with the right message.

Creative entrepreneurs looking for crowdfunding advice don't want an instruction manual. They want a guide that helps them better understand how to tell their story and how to plan for what lies ahead. They also want it delivered with the same kind of creativity they bring to their business. That's what sets Get Funded apart from other guides. Get Funded not only tells you what to do, it shows you how to do it.

Nicole Delger is the author of Get Funded: A kick-ass plan for running a successful crowdfunding campaign. She's successful planned and advised on multiple Kickstarter campaigns, giving her real-world experience planning and managing successful campaigns.

Want to more how it came to be? Here's Nicole's story:

When I set out to do a crowdfunding campaign for my client Natural Decadence, I needed a crowdfunding plan.

I was searching the internet like crazy looking for things like "crowdfunding guides" or "crowdfunding checklist" or "how to have a successful kickstarter" or "how to master indiegogo." Some articles websites were amazingly helpful (and some where total crap). There were crowdfunding guidebooks with some great little nuggets of info, but it felt like I needed to read through 10,000 words before I got to any real, actionable advice.

I researched, I planned, I conquered. I was able to raise $15,000 in 30-days for my client.

When I was done, I was exhausted. Crowdfunding is amazing because it levels the playing field and lets those truly great ideas bubble up to the surface and get support. But I have to be honest – great ideas still have to compete in this new (and increasingly competitive) world of crowdfunding. It's not enough to have an audience, a good idea, or a strong campaign. You have to all three. You have to have a plan.

After 30-days of hustling, I went back to my pre-launch plan and stuck in every little extra I wish I had known along the way. I created the seeds of my own crowdfunding plan that I wished I had had when I first started my research and planning. Something smart, manageable, and linear… and something that felt like I was talking to someone who was experienced, funny, and honest about the road ahead.

And so began the birth of "Get Funded: A kick-ass plan for running a successful crowdfunding campaign."

The amazing thing about crowdfunding is that you see people pushing million dollar movies, launching a piece of technology that involved 3D printing and more moving parts than you could ever imagine. But, you're also seeing small businesses that want to launch a cookbook, have a food truck or do an art installation. Projects launch every single day looking to raise $1,000, $10,000, $100,000, or even $1,000,000.

No matter where your zero lands, you need a plan. This, my friend, is it.

Product Details

  • File Size: 13277 KB
  • Print Length: 106 pages
  • Publication Date: July 18, 2014
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00LY9QX8O
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

Customer Reviews

A Bullseye Blueprint for Kickass Crowdfunding. Period.

5 people found this helpful.
 on December 12, 2013
By Julie Woods
Just finished reading your guide, Nicole, and it’s PHENOMENAL! I used to train trainers for the Pentagon and I hold the International Excellence Award for Technical Writing (I beat 257,000 applicants to win it), so I stand in my expertise when I tell you that you wrote an EXCELLENT overview manual.

Crowdfunding Planning with confidence!

5 people found this helpful.
 on December 18, 2013
By Betsy Cordes
I hope to produce my own Kickstarter soon and am SO happy to have found Nicole Delger’s book, “Get Funded, A Kick Ass Plan for Running a Successful Crowdfunding Campaign”–a step-by-step guide through the entire process that’s given me complete confidence about launching a campaign. It’s like having a personal consultant on call to help with my crowdfunding planning. Nicole’s sense of humor and clear, organized writing style make it a pleasure to read as well. Be sure to check out all her other fantastic (free!) advice for entrepreneurs on her blog at

I felt like I had just experienced a Tough Mudder race

4 people found this helpful.
 on July 9, 2014
By Nathan David Friedkin
As a rookie looking for some information on Crowdfundng, I sat down to research Kickstarter on Google. After an hour I was shivering and lifeless. Drenched by a frigid tsunami of information – articles, blogs, lists, podcasts, – some of it sound, some of it silly, I felt like I had just experienced a Tough Mudder race. As the mud. Where to turn? I found “Get Funded” and the waters began to slowly recede. And you need to read this book if you’re even considering a Crowdfunding campaign. Why? Because running one well is a s***load of work and Nicole isn’t afraid to tell you that. Nicole understands overwhelm. More importantly, she knows how to systematize creativity and impose a framework over chaos. That’s talent. And readers of “Get Funded” will be the beneficiaries. 5 stars.

The best resource out there for planning a crowdfunding campaign

4 people found this helpful.
 on December 11, 2013
By Jennifer L. Maples
Since Get Funded was released last Fall I’ve already found myself referring it to several people. It’s the best resource out there for planning a crowdfunding campaign. Crowdfunding is such a new marketing tool that the strategies for success can seem unclear. Nicole makes you appreciate the scope of a Crowdfunding campaign (it’s harder than it looks!) and her direction truly guides reader to effectively plan their campaigns. And it doesn’t feel like a chore to read! The approachable writing and fun illustrations actually get you excited about the task at hand.

Invaluable crowdfunding advice for creatives

3 people found this helpful.
 on December 19, 2013
By Stephanie Bodnar
I’d heard about Nicole Delger ([…] for awhile before I saw her speak at a business bootcamp earlier this year, and I was just blown away by her know-how and creative approach to branding.

Nicole is a rockstar!

3 people found this helpful.
 on February 19, 2014
By Laura
Nicole is a smart, talented independent consultant who I met through mutual friends in San Francisco. She co-led a panel at Makeshift Society on the challenges and joys of starting your side hustle. Nicole communicates her knowledge in this straightforward, insightful book that will get your crowdfunding campaign in gear!


3 people found this helpful.
 on December 10, 2013
By Occaustin
Brilliant, inspiring, well researched. Getting my TRH product line launched because of this wonderful guide. Loved the section on tax codes.

Excellent crowdfunding resource

3 people found this helpful.
 on December 9, 2013
By Kimberly A Williams
A well written and entertaining guide to help you through every step of your crowdfunding campaign. A must have crowdfunding resource.

Everything you wanted to know but were afraid to ask about (clutches pearls) Crowdfunding Planning!

One person found this helpful.
 on February 11, 2014
By Karrie A. Myers
I originally found out about Nicole after hearing about her groundbreaking talk at San Francisco’s Makeshift Society on Brand Auditing (I missed it but everyone I know who went said it changed the way they brand). I also knew her through her video series with successful entrepreneurial women, iNDie Chats ([…]). So of course, when I heard about Get Funded, I knew it would be the same easy, inspiring and sage advice.

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