Creative entrepreneurs thrive when it comes to generating innovative business ideas. And for many, crowdfunding provides the perfect platform to turn these ideas into reality. Yet what many don't realize is that there are two important aspects of a successful crowdfunding campaign. The first is design, prototyping, and manufacturing. The second is a marketing campaign for fundraising.
Where many creative entrepreneurs fall short is not in the idea or end product; they fall short because they don't understand how to successfully market their campaign and connect with the right audience with the right message.
Creative entrepreneurs looking for crowdfunding advice don't want an instruction manual. They want a guide that helps them better understand how to tell their story and how to plan for what lies ahead. They also want it delivered with the same kind of creativity they bring to their business. That's what sets Get Funded apart from other guides. Get Funded not only tells you what to do, it shows you how to do it.
Nicole Delger is the author of Get Funded: A kick-ass plan for running a successful crowdfunding campaign. She's successful planned and advised on multiple Kickstarter campaigns, giving her real-world experience planning and managing successful campaigns.
Want to more how it came to be? Here's Nicole's story:
When I set out to do a crowdfunding campaign for my client Natural Decadence, I needed a crowdfunding plan.
I was searching the internet like crazy looking for things like "crowdfunding guides" or "crowdfunding checklist" or "how to have a successful kickstarter" or "how to master indiegogo." Some articles websites were amazingly helpful (and some where total crap). There were crowdfunding guidebooks with some great little nuggets of info, but it felt like I needed to read through 10,000 words before I got to any real, actionable advice.
I researched, I planned, I conquered. I was able to raise $15,000 in 30-days for my client.
When I was done, I was exhausted. Crowdfunding is amazing because it levels the playing field and lets those truly great ideas bubble up to the surface and get support. But I have to be honest – great ideas still have to compete in this new (and increasingly competitive) world of crowdfunding. It's not enough to have an audience, a good idea, or a strong campaign. You have to all three. You have to have a plan.
After 30-days of hustling, I went back to my pre-launch plan and stuck in every little extra I wish I had known along the way. I created the seeds of my own crowdfunding plan that I wished I had had when I first started my research and planning. Something smart, manageable, and linear… and something that felt like I was talking to someone who was experienced, funny, and honest about the road ahead.
And so began the birth of "Get Funded: A kick-ass plan for running a successful crowdfunding campaign."
The amazing thing about crowdfunding is that you see people pushing million dollar movies, launching a piece of technology that involved 3D printing and more moving parts than you could ever imagine. But, you're also seeing small businesses that want to launch a cookbook, have a food truck or do an art installation. Projects launch every single day looking to raise $1,000, $10,000, $100,000, or even $1,000,000.
No matter where your zero lands, you need a plan. This, my friend, is it.
- File Size: 13277 KB
- Print Length: 106 pages
- Publication Date: July 18, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00LY9QX8O
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Not Enabled
- Lending: Enabled
- Enhanced Typesetting: Not Enabled
A Bullseye Blueprint for Kickass Crowdfunding. Period.
Crowdfunding Planning with confidence!
I felt like I had just experienced a Tough Mudder race
The best resource out there for planning a crowdfunding campaign
Invaluable crowdfunding advice for creatives
Nicole is a rockstar!
Excellent crowdfunding resource
Everything you wanted to know but were afraid to ask about (clutches pearls) Crowdfunding Planning!