How to Fundraise on Social Media

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All over the non-profit world, people cringe when they have to ask others for money — no matter how worthy the cause. It may be hard to admit. But it sure is true. People wish that working in the non-profit world was never synonymous with fundraising. Why?
Fundraising is difficult.
Fundraising is not necessarily fun.

And some people (me included) are worse at it than others.
If you struggle with raising the funds you need for your non-profit organization, this book is for you. If you already know that social media can help you raise funds, but you’re not quite sure how to best navigate it, this book is also for you. If you’re a social media expert, but your fundraising campaigns have raised you a whole lot of nothing (so far), this book is for you.
And, finally, if you already excel at fundraising via social media, more power to you, but don’t throw this book out the digital window. Instead, if you stick with us, I bet you’ll still learn a few key things on the journey.

Product Details

  • File Size: 504 KB
  • Print Length: 62 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Interwebs Publishing (January 2, 2013)
  • Publication Date: January 2, 2013
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00FQW2V8G
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled

Customer Reviews

Read it twice

One person found this helpful.
 on December 16, 2013
By Lydia
I’m not social-media savvy, so the first time I read this short book (pamphlet, almost) a lot of it didn’t sink in. The second time, I really understood a lot more and highlighted several things in each chapter for discussion with my team. I only have for stars because there were several references I didn’t get and I would have appreciated even more examples of actual interactions with in social media settings. There are quite a few but even more would be better!

Good ole’ Claire

 on October 18, 2013
By hotilaura
Although I don’t have a specific fundraising need, I enjoyed the book – Claire’s examples are humorous, personal, and feel-good-ey. While it was an easy read, I’d have moved the ROI calculation bit to the end of the book and brought forward the every day examples. Also, from the intro I was expecting advice on how to ask for money without feeling guilty – I felt that the advice was more adapt for professionals who already have plenty of fundraising experience. It’s very up to date (groupon and fundraising is quite new!) I have just one single critique for people like me who notice: Editing, Claire! So many errors can be removed just by proofreading before going to print. All in all, though, I’d read it again to just let the info sink in and to laugh again at her funny stories.

Pleasant to read, filled with good examples: a fine guide!

 on October 21, 2013
By Jacqueline from Amsterdam
The book Claire Diaz Ortez wrote gave me some interesting insights. On how to value “relationships” in fundraising, and on how twitter and facebook can be utilized. Great read, not scientific but practical, full of interesting cases with links where you can “drill down” deeper into the subject or get to know more about the person mentioned in the text.

Great Ideas for Non-Profits & Churches

 on November 4, 2013
By Darrell West
As a regular fundraiser for a Not-for-Profit Youth Organization as well as ongoing donor recruitment / management with a church, I found Claire’s book to be filled with excellent ideas about the dos and don’t of Social Media Fundraising. The links included in the eBook were very helpful when desiring to dig deeper into a specific area.

Fast Read, Excellent Case Studies

 on October 15, 2013
By Natasha
This e-book was a smooth, quick read. Part 1 was filled with great stories of nonprofits who have used social media effectively to promote their causes. I appreciated Claire’s openness about the successes and failures of fundraising for her own nonprofit, Hope Runs.

Great Guide on Social Funding

 on October 21, 2013
By sikes steven
Outstanding & candid book about the benefits & challenges of raising funds or financing via the Social Media channels, networks and services. I believe Claire, Guy Kawaski & Brian Solis are leading the way as guides to navigating the social channels for connecting better through engagement, interactions, and outreach. This concise book provides super insights on optimizing the process and how to put the best tweets, posts, and pins forward.

Claire Diaz-Ortiz provides great real life advice

 on October 20, 2013
By Mark Clemons
How to Fundraise on Social Media is a practical, well-thought review of fund raising strategies making use of social media. Her ability to share critical advice while sharing actual examples of fund raising successes (and failures)makes this read a great and valuable tool. A must read for any fundraiser seeking to maximize their use of social media.

Great find

 on October 10, 2013
By A. R. Sanchez
This book was a great find. Like the author, I’m not someone who likes fundraising at all, so I’m always interested in reading about fundraising from folks who weren’t necessarily “born” to do it. This book gave solid tips for social media fundraising for folks just like me. Thanks!

A concise, quick read with real world information

 on November 19, 2013
By Sheila O'Connor
A concise, quick read with real world information. As a crossover between marketing, public relations and fund raising, I have shared deas with other departments. A ‘must read,’ for everyone in the industry – regardless of position or tenure.

Snappy Fundraising Guide!

 on October 10, 2013
By Ama McGibbon
As a former nonprofit professional, I found this snappy guide to fundraising on social media a great resource. If you’re not sure what online fundraising really means – and how it can shape your organization’s prospects, this is the read for you.

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