Selling Spirituality: The Silent Takeover of Religion

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From Feng Shui to holistic medicine, from aromatherapy candles to yoga weekends, spirituality is big business. It promises to soothe away the angst of modern living and to offer an antidote to shallow materialism.
Selling Spirituality is a short, sharp, attack on this fallacy. It shows how spirituality has in fact become a powerful commodity in the global marketplace – a cultural addiction that reflects orthodox politics, curbs self-expression and colonizes Eastern beliefs.
Exposing how spirituality has today come to embody the privatization of religion in the modern West, Jeremy Carrette and Richard King reveal the people and brands who profit from this corporate hijack, and explore how spirituality can be reclaimed as a means of resistance to capitalism and its deceptions.

Product Details

  • Paperback: 194 pages
  • Publisher: Routledge; 1 edition (November 5, 2004)
  • Language: English
  • ISBN-10: 0415302099
  • ISBN-13: 978-0415302098
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 11.7 ounces

Customer Reviews

In-depth review: how corporate capitalism rebrands religion

8 people found this helpful.
 on March 24, 2014
By John L Murphy
A scholar of Foucault and another of Orientalism combine to expose how deeply the market ideology of the 1980s and 1990s has infiltrated secular and economic contexts. They argue in this clearly conveyed 2004 book a necessary thesis. This “silent takeover of religion”, as British critics Jeremy Carrette and Richard King demonstrate, reveals how business repackages religion, cynically or cleverly supporting the selfish motives which underlie unregulated capitalism.

Why is religion so individualized?

9 people found this helpful.
 on January 7, 2010
By Ann McCann
Selling Spirituality has an academic tone and a Chomskian perspective, but the issues it deals with are so relevant to today’s pop-spirituality. Very thought-provoking.

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