Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (Que Biz-Tech)

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Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success – just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to:
* Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do
* Use "small town entrepreneur secrets" for coping with limited access to people and capital
* Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage
* Interact with customers on a more human scale, no matter how big you are
* Rediscover your company's local roots, and more

Product Details

  • Series: Que Biz-Tech
  • Hardcover: 224 pages
  • Publisher: Que Publishing; 1 edition (April 2, 2012)
  • Language: English
  • ISBN-10: 0789749203
  • ISBN-13: 978-0789749208
  • Product Dimensions: 6.3 x 0.7 x 9.3 inches
  • Shipping Weight: 15.2 ounces

Customer Reviews

Small Town Rules: Why It Should be in Your Top 25 Business Books

7 people found this helpful.
 on April 6, 2012
By @jamesdalman
Becky McCray and Barry Moltz have put together a classic!

Highly recommend! Small Town Rules teach the world how to connect and succeed

 on June 27, 2013
By @JoyceMSullivan
I purchased a copy of Small Town Rules as I had gotten to know Becky McCray after hearing her speak at the NYC June 2011 #140conf hosted by Jeff Pulver. I was struck how the advice that Becky offered on stage and then in her 

Business Owners in Small Towns or Big Cities will Find Practical, Proven Advice and Good Ole Fashioned Horse Sense Here

 on May 23, 2014
By Doug Stewart
How do you succeed with limited resources? What will you do if your sales drop dramatically? What happens if an angry customer tells everyone on Facebook that your business “screwed them?”

Healthy & Productive Small Town Mindset

2 people found this helpful.
 on June 14, 2012
By Raul Colon
Just by looking at the 7 Small Town Rules you might not get a good idea on how deep of an explanation Barry & Becky go into this book.

Small Town Rules

 on October 25, 2013
By okiej
Becky McCray is one of the foremost small business advisors I know. This content of this book is just what you’d expect from her. She and Barry make a great team and I highly recommend this read to anyone who owns a small business in a small town!

Good intro to small town business ideas

3 people found this helpful.
 on May 7, 2012
By Dennis Deery
This book offers seven rules for doing business the small-town way, including my favorite, “Treat customers like community.” But even better than the rules, for me, were the chapters highlighting small town business success stories. In these days when big multi-national corporations dominate the news, it’s good to see someone trumpeting the achievements and dedication of people who have started and grown companies in rural America.


One person found this helpful.
 on July 6, 2012
By Debbie Rosas
Reading is one thing, it’s a whole other to have had first hand experience with the author, Barry Moltz. Like his book “Small Town Rules” he is full of ideas that address the real heart of the matter in business: people! Being a small business owner whose business partner also happens to be my husband, I am fully aware of what it takes to move dreams into reality, and to work with the reality of an a changing business world that has never ever existed before. I love Barry and his new book, “Small Town Rules”! Reading it reminded me I am not alone, as everyone in business is now facing new challenges. His book gives any small business “coaching advice” to help you think, perceive, strategize, and yes, make decisions to survive and grow your business in the every changing climate of today’s business.

Small is the new Big

 on March 3, 2015
By Cheryl Lawson
Love the principles in this book

"Small Town Rules" Rules

5 people found this helpful.
 on May 10, 2012
By Rieva Lesonsky
For most of America’s history, life for the majority of people revolved around small towns and rural communities. The Industrial Revolution put the focus on cities, but now a sea change is taking place–and in “Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy” Barry Moltz and Becky McCray are here to tell you all about it.

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