This guide begins at a high level by walking you through the reasons for considering social media, then dives into a tool-by-tool look at what’s available, how they’re working for other nonprofits, and core considerations to keep in mind. Then it looks at the goals you may want to achieve through social media, how different tools can help accomplish those goals, and what strategies can help you find success. It winds up with a discussion about integrating a number of social media channels with each other—and with the other communication methods you’re already using.
- Paperback: 68 pages
- Publisher: CreateSpace Independent Publishing Platform (October 12, 2013)
- Language: English
- ISBN-10: 1492919004
- ISBN-13: 978-1492919001
- Product Dimensions: 8.5 x 0.2 x 11 inches
- Shipping Weight: 8.2 ounces