Unlocking Kickstarter Secrets: Crowdfunding Tips and Tricks

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Unlocking Kickstarter Secrets is your guide to creating a successful Kickstarter or Indiegogo project. The e-book offers guidance, tips, and tricks for creating, marketing, and fulfilling your project goals.

Do you want to learn how to determine how much money to raise? What kinds of rewards attract backers? How to use pricing to your advantage? Learn these answers and more with this concise guide to crowdfunding.

Table of Contents

The Platform: Crowdfunding Websites
Kickstarter | IndieGoGo | Choosing Your Platform
Core Ideas for Any Project
Make it Personal | Humour Sells (Better Than Sex) | Share More, Hide Less | Know Your Audience (of One)
Video: Short, Well Produced, Informative |Make Sure You're Ready | How Much and How Long | A Note About Paying Yourself
Creating Rewards
Popular Reward Levels | Breakdown of a Reward's Costs | Be Sensitive to Market Price | Great Rewards Have Less Anchors
Reward Types
Good Feelings Rewards | Public Recognition Rewards | Digital Goods | Physical Goods | Unique Experience Rewards
Using Limited Rewards to Encourage Immediate Action | Branding Rewards: Pandering to an Audience
Not Listening to Backers | Bonuses and Stretch Goals
Marketing your Project
Search Engine Marketing | Day and Time of Launch | Buy Local |Keeping Project Details Updated | Friends and Family
Say Thank You Everywhere | Long-term Planning for Success | Paying for Advertising | To-Do List Before the Project Deadline
Success! Now What?
Turning Fans into Fanatics | The Backer Survey | Marketing Round 2 | Pay it Forward
Additional Resources

Product Details

  • File Size: 262 KB
  • Print Length: 47 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: July 7, 2012
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B008IL46MQ
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

Customer Reviews

Useful, insightful

2 people found this helpful.
 on July 19, 2012
By Amazon Customer
This is “must read” material for aspiring kickstarter project owners. It’s a quick read and covers all of the aspects of creating a winning kickstarter project from an author who’s own project was pitched for $950 and topped out at close to $16,200! The book also offers advice on where to go after your project ends, which is something too few people think carefully about!

Helpful Advice for Selling on Kickstarter

 on July 10, 2012
By Damon T. Roskilly
“Unlocking Kickstarter Secrets” is a 35-page short book that contains helpful tips for selling on the popular crowd-funding site. It also mentions the second-most popular site, IndieGoGo. It gives a brief overview of the site and its purpose and then gives various ideas for how you might increase your odds of being successful. Topics include: “Make it Personal,” “Humor Sells,” and “Share More, Not Less.”

I was very frustrated, and then . . .

3 people found this helpful.
 on August 23, 2012
By MSS
I did not know how to get started. I did a search on “Kickstarter tips”, but after an hour or two, I was still very frustrated . . . And then I found this book. That was the turning point. This book is easy and enjoyable to read. I read the whole book in one sitting, and then afterward, I was able to get started writing my proposal. I had confidence! The most useful part for me was “Share More, Hide Less” in which the author talks about the details that should be included with every project. The book also contains very useful information about creating rewards.

great kickstarter tips!

One person found this helpful.
 on July 13, 2012
By kurtbsurk
Mario Lurig has created an amazing e-book here for anyone who is making kickstarter their hub for creative projects. He provides much needed details about what makes a good campaign. I have learned a lot from him. You should read this book!

Informative and Straight to the Point

 on July 11, 2012
By Jcrumpto
This book was great and straight to the point. It gives you the overall idea on how to use kickstarter and programs like it. It makes sure you understand that you have to be interactive and work with your audience. Its a great guide. I can’t wait to start using it and implementing the techniques in the book.

Unlocking Kickstarter Secrets: Crowdfunding Tips and Tricks

One person found this helpful.
 on July 12, 2012
By Amazon Customer
I read this book two days after launching and am so glad I did! I wish I had read it while I was putting my rewards together, but it is super helpful during and after the campaign, too. Easy to read and straight to the point.

A quick read that covers all of the basics

 on April 9, 2013
By Jerry Minchey
This book was short, but just what I wanted. No fluff — just the facts from someone who had “been there and done that.”

Excited to start reading!

 on July 9, 2012
By Mark Catalano
I’m excited to start reading this! I’m very interested in the topic and I’m glad it was free! I’m sure I’ll need some pointers given that I’ll be running Kickstarter campaigns in the future.

Very informative

 on July 10, 2012
By Danielle
Very informative and helpful book! I emailed the author with more questions, which he had no problem answering very promptly.

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