Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End

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There are three kinds of feelings when reading a story – boredom, interest, and WOW! To become a successful writer you must create the WOW! Feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level.

Product Details

  • Paperback: 240 pages
  • Publisher: WingSpan Publishing; First Edition edition (October 2, 2011)
  • Language: English
  • ISBN-10: 1595940286
  • ISBN-13: 978-1595940285
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15 ounces

Customer Reviews

of little help to me

2 people found this helpful.
 on January 13, 2015
By arch_reviews
I would give this book 3 stars but am adding an additional star mainly because I am not the target audience and then am giving some benefit of the doubt.

Best book on writing I’ve seen.

2 people found this helpful.
 on March 2, 2014
By Bayard West
If I were stranded on a desert island with a typewriter and paper, this is the book I’d want to help me in my writing. This book is for screenwriting, but I found most of it applied to writing novels as well.

A Must Have. Changes The Way You See A Story On A Broad Scale, and Down To Each Beat

One person found this helpful.
 on November 4, 2015
By Alexander
This book was absolutely fantastic. I actually loaned it out to others who were struggling with writing. With its use of examples from famous movies and the breakdown of what a story actually is, Mr. Iglesias actually transformed my writing. I now realize how to package the emotions I want my audience to feel into a movie. I now realize and see the importance of every little scene and detail. I’ve written ten scripts, and never have I taken such care as with my most recent one and it is far better than any in the past. Definitely a good book to read. A must have if you’re looking to up your game, and understand what a good story looks like.

Character Journey vs Audience Journey – a must understand

8 people found this helpful.
 on September 9, 2009
By Kindle Customer
Fascinating book about writing. It’s not for the easily intimidated though. This book assumes a working knowledge of ARCs, Three-Act-Play, Character Development, Etc. It is written for screenwriters, although 99% o f the content applies to novelists as well.

Good, solid advice.

 on May 15, 2017
By Kevin Gross
My editor assigned me this book when my first and second drafts were flat. Using some of these tips dramatically improved drafts 3 and 4, and isn’t that the true measure of a how-to book on writing?

The best writing book I own

 on June 24, 2013
By Grey Area 51
As an aspiring novelist I have a decent library of books on the craft, and most of them are helpful in a tangential sort of way. They are more like attending a motivational speech: they give you a rush of inspiration and positive energy, but a week later it’s gone.

But I also love his other topics such as coming up with a …

 on November 16, 2014
By HonestReviewer
This is a must have for any screenwriter or novelist. He covers everything related to the emotional impact required in any story. But I also love his other topics such as coming up with a title, creating dramatic scenes, and on and on. There isn’t a book out there that has covered this topic as well as Karl has done here. I have the other books and it doesn’t compare. I can tell he is a detailed-oriented person because he has covered all the ways to make our screenplays stand out. The people who gave it a lower rating don’t understand the importance of emotional impact. It is one of the problems in some of the films today and why other films work so well.

Highly recommend

One person found this helpful.
 on July 4, 2015
By Cool Loon
Excellent general screenwriting guide for those who already understand the basics (3 act structure). I bought this book after an online class Iglesias gave on PIXAR emotional core (which was excellent). But in his book Iglesias provides many more tips and key examples of what to do to make one’s script better in more than just emotional impact. It teaches one how to be a better writer in general.

One of the better books I’ve read on story telling.

 on January 4, 2015
By Eduardo
One of the better books I’ve read on story telling. I’d also recommend this to producers, directors, actors, cinematographers, editors, etc, as it really helps you identify the elements that create emotion. It has helped me find new ways to strengthen and maximize the potency of my work. It’s also written in a very digestible way, nothing rambling where you have to read it twice to figure out what the author is getting at. This book is clean and directly, quickly, applicable, I use it as a reference and will reread individual chapters from time to time to help with whatever issues I need to solve or polish.

Definitely worth buying!!

 on August 20, 2013
By Kelly
Hello, fellow writers. I want to recommend this excellent book to you, as someone who has read countless writing how-to books. Even though this is technically written for screenplay writers, all of the advice is easily transferred to novel-writing. Karl Iglesias gives very helpful advice and shows many examples of how to evoke different emotional responses in your readers. This isn’t one of those maddening “let the muse flow through you” philosophic writing tomes, – there are ACTUAL TECHNIQUES that can be applied to your novel in a practical way. The only reason I didn’t give this book 5 stars, is because the author does tend to repeat himself, which annoyed me slightly. However, It certainly doesn’t get in the way of the knowledge you will gain by reading this book.

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