Your Idea Machine (Screenwriting Blue Books)

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Where Do You Get Your Ideas?

Your screenplay is going to begin with an idea. There are good ideas and bad ideas and commercial ideas and personal ideas. But where do you find ideas in the first place? This handbook explores different methods for finding or generating ideas, and combining those ideas into concepts that sell. Over 175 pages filled with idea generation techniques!

The Idea Bank, Fifteen Places To Find Ideas, Good Ideas And Bad Ideas, Ideas From Locations And Elements, Keeping Track Of Your Ideas, Idea Theft – What Can You Do? Weird Ways To Connect Ideas, Combing Ideas To Create Concepts, High Concepts – What Are They? Creating The Killer Concept, Substitution – Lion Tamers & Hitmen, Creating Blockbuster Concepts, Magnification And The Matrix, Conflict Within Concept, Concepts With Visual Conflict, Avoiding Episodic Concepts, much more!

Professional Screenwriter William C. Martell (19 produced films) takes you into the world of ideas and high concepts, showing you step-by-step how to find the best idea for your script.

Product Details

  • File Size: 307 KB
  • Print Length: 174 pages
  • Publisher: First Strike Productions; Revised Edition edition (July 24, 2011)
  • Publication Date: July 24, 2011
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B005EE649S
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

Customer Reviews

Ideas are even more important than writing the screenplay…

4 people found this helpful.
 on July 29, 2016
By spence.munsinger
Anatomy of Story by John Truby shows how to pick apart your premises, your ideas for movies and expand them or alter them or bring them to where they are likely to be worth writing. This book, Your Idea Factory, fills in the gap between saying “Come up with a bunch of ideas as premises” and “Ok now see if they can be made worth something”. Bill defines movies as awake shared dreaming. That basic conceptual understanding of what screenwriters are doing – channeling wakened dreams onto a screen with light and magic – guides creating ideas. The book shows why trends come and go and why it’s really outside of Hollywood’s control and marketing. What makes an idea, how to find new and really really good ideas anywhere at all, and how to manipulate those ideas so they are worth working with in a screenplay.

Awesome for the Left Brain Dominant

16 people found this helpful.
 on December 18, 2011
By Amazon Customer
There are lots of books on writing structure out there, but very few (that I have found) on creativity. Although this book is aimed at screenwriters, this fact does not at all prevent novelists from absorbing Martell’s excellent advice on generating great ideas. Strong left-brainers like me will probably find the entire book’s pinpoint focus on idea creation refreshing and invaluable.

Five Stars

One person found this helpful.
 on February 24, 2016
By Juan Taylor
This Blue Book gives writer’s tips and tools in order to come up with story ideas. Martell has much experience with coming up with story ideas in Hollywood so he can claim some grasp of the craft of inspiration. Some of my favorite tools for coming up with stories are BRAINSTORMING which helps to go into the unconscious to find story ideas. MAGNIFICATION so that one can emotionally identify with the story concept. And HOLLYWOOD RECYCLING which explains that there are no absolutely brand new story ideas.

It Made My Ears Tickle

One person found this helpful.
 on September 6, 2013
By J Carl
William C. Martell never ceases to amaze me. I held off on getting this book because I’ve read a handful of other books claiming to be “idea” books and they all sucked (can I use that word on Amazon?). But, after reading his other Kindle books, I decided to give this one a try and let me just say… it was so good it made my ears tickle. I mean, seriously!

I love it !

 on January 21, 2016
By malefice
I read a lot of screenwriting book and Martell is the best .

What Is a Good Idea?

2 people found this helpful.
 on August 18, 2015
By K.M. Weiland, Author of Historical and Speculative Fiction
You might not guess it from the covers or the (lack of) proofreading, but Martell’s books are absolute gems. Although aimed at screenwriters, the vast majority of what he suggests is just as pertinent to novelists as well. Here, he offers wonderful tips on not just optimizing the ability to come up with ideas, but also on figuring out what a good idea is and how to hammer it into a unique and viable story premise.

A must have!

 on May 17, 2017
By whitelotus23
Idea is the king! In today’s marketplace, concept is the most important thing to get your script sold. He does a great job at explaining what high concept is. And how can we develop such unique and original concepts. He tells us many ways to develop concepts. His method of developing stories from characters and concept alone makes this great value for money. A must have!

An Over-the-Shoulder Look at a Creative Frame of Mind

 on December 30, 2011
By Ugur Akinci
Some people really love what they do and it shows in their work. Bill Martell loves screenwriting and it shows. His books and CDs are brimming with an enthusiasm for this difficult art form that’s hard to conceal. Joy has always been and will always be a constitutive component of creative work. Martell’s books exude that joy and this one is no exception.

A Must Read for Any Screenwriter

 on April 5, 2014
By Kenneth Wick
“A great concept is the most important single element in creating a story”

Best $3 I ever spent!

One person found this helpful.
 on June 9, 2012
By Amazon Customer
I love this book. In fact I’m getting ready to read it a second time because it’s THAT important. As a screenwriter with eight completed scripts I’ve come to the realization that most of my scripts are not high concept (that’s why they haven’t sold). This book helps you come up with high concept ideas. I really don’t want to waste my time anymore writing scripts that don’t have a chance of selling. (Yes, I’m passionate about writing and do it for the love of writing but I can easily be passionate about a high concept script that has a higher chance of selling!). This book has me seeing ideas everywhere. It also helped me to see that many of my previous scripts didn’t have enough conflict. This book has really solidified, for me, the importance of starting with high concept ideas that have conflict to carry the story. I can’t wait to get my next idea and start writing my next script!

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